Online shopping has nearly supplanted the print mail order business.
However, catalogues are a great way to access extensive product information with beautiful visual reference.
With digital catalogue publishing, businesses have an opportunity to turn product information on a flat page into an experience.
Combining the catalogue format with the tablet is very powerful, potentially offering the best of both worlds for retailers.
In this format, catalogues can be re-imagined offering entirely new paradigms.
Here are additional benefits of digital catalogue publishing:
- Access to extensive product information
- High resolution display of your products
- Ability to link multiple channels – mobile, social, print, email, web and retail
- Portable – your brand goes wherever the iPad goes
- Multimedia – incorporate video, audio
- Content changes can be updated immediately, keeping your information current
- Can serve as an extension of your printed catalogue