Mobile & Tablet Advertising
In its early years, the mobile and advertising market accounts for nearly $17 billion in annual revenue.
And the growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing
amount of their time with these devices. By the end of 2020,
tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.
Mobile advertising is still in its infancy and brand marketers are experimenting with both the opportunities and challenges
that come with it. And let’s face it; it’s going to take some time for brand marketers to find their way in this technology fragmentation.
Whilst major players like Apple, Google, Samsung, Microsoft etc are creating a wide range of platforms, operating systems, device types and
devices sizes it sure brings greater options to consumers, but it also generates complexity and technical challenges for the brand marketers.
Therefore, it’s so refreshing to see brands experimenting to create interactive and bespoke advertising experiences in this space.